Heroine Make Reformulated Mascaras Take Lashes From Zero To Hero(ine)

Heroine-Make-Long-Curl-Super-Waterproof-Mascara-Volume-Curl-Waterproof-Mascara-Review-Photos-Event-Launch_cover-2 Advertorial

I LOVE brands who reformulate their products for the better. The reformulated Heroine Make Mascaras – Long & Curl and Volume & Curl Super Waterproof Mascara – will reveal lashes you never knew you had! I say this because I had a brief acquaintance with its previous Volume & Curl Mascara which didn’t quite impress me.


With their new products, Heroine Make, a popular Japanese cosmetic brand has not only convinced me that they are committed to provide long-lasting and smudge-proof makeup, they have re-invented mascaras to reach HOLY GRAIL status! I am SO SO SO SO impressed! You need to read this review if you are looking for a mascara that lengthens, curls, volumizes, lifts and separates.

Let me give you a preview:

Heroine-Make-Long-Curl-Super-Waterproof-Mascara-Volume-Curl-Waterproof-Mascara-Review-Before-After-Photo-3.1 Like, HELLO?!?! What just happened to my left eye? You mean I have eyelashes there?!?! 😀 More before-after comparison photos coming up!

Here are the newly launched Heroine Make products. Love the girly packaging!


Heroine Make Long & Curl + Volume & Curl Super Waterproof Mascara


Heroine Make Pressed Powder Collection



Heroine Make Long & Curl Super Waterproof Mascara

The curved brush allows the bristles to grab very close to the eyelash roots so even the tiniest of your lashes can be easily curled up. Up from 3mm, the new 5mm fibres boast a 40% more lengthening effect as they firmly lengthen even the shortest lashes.


The Estee Lauder Sumptuous Waterproof Bold Volume Lifting Mascara is Good Only if You Don’t Apply Too Many Layers

This mascara makes no less than three well-loved claims:

Claim #1: Waterproof
Claim #2: Volume
Claim #3: Lifting

So does the Estee Lauder Sumptuous Waterproof Bold Volume Lifting Mascara live up to all its claims? Let’s see!

Lovely Metal Casing

When I first had the cool metal mascara tube in my hands, I imagined it’d be what Sunny’s (from the movie iRobot) girlfriend would be using. Sexy and futuristic, perhaps all our mascara tubes would look something like that in the future, or for that matter, everything makeup.

I don’t know why movies always depict the future as all shiny and metallic. It looks all sophisticated and high-tech, but at the same time, soul-less and homogeneous.

Ah! I digressed! Haha. But so yes, in the sea of black mascara tubes like the Rimmel Glam Eyes Waterproof Mascara, Anna Sui Super Black Volume Up Mascara, and Lancome Oscillation Vibrating Infinite Mascara, this Estee Lauder mascara stands out shiny well.


Difference Between Smudgeproof And Waterproof Mascara

Did you know there’s a difference between smudgeproof mascaras and waterproof mascaras? You can use the best or splurge on the most expensive waterproof mascara out there, but if you have naturally oily skin around the eye, those racoon eyes will be here to stay.

Read on to find out why waterproof mascara may not be the best for you!

Do you look like that when you cry?


The BEST Smudgeproof And Waterproof Mascara – Anna Sui Super Black Volume Up Mascara

Anna Sui’s motto has always been to ‘Live Your Dream’, and this wonderful Anna Sui Super Black Volume Up Mascara has indeed fulfilled my dream of having lustrous and thick eyelashes. When I realized my first tube of this amazing mascara was almost drying up, I had a tiny panic attack! The very next day I went shopping with my girlfriends and promptly bought another tube. Find out why this is a can’t-live-without mascara!

Full and Thick Eyelashes

Who doesn’t? This mascara gives my eyelashes the volume and oomph I’ve been looking for for a long time. My eyelashes are of acceptable length but I wish they could be thicker. With the Anna Sui Super Black Volume Up Mascara, ONE coat is all I need to thicken them. I also use #001, which is a SUPER BLACK black color to give the illusion of even thicker lashes.

My eyelashes tend to look a little spidery right after application (as with most mascaras), but once they settle, they look naturally thick and full. When I wear this, I often have friends asking me if I were wearing false eyelashes. ^_^*


Maybelline Volum’ Express The Falsies Waterproof Mascara 5x More Volume Review

In this part of the world where girls have shorter and finer eyelashes, we are forever looking for the ULTIMATE MASCARAthat thickens, lengthens, volumizes, moisturizes and whatevernonsense.

So will the Maybelline Falsies Mascara finally be The One?

With a name like “Maybelline Volum’ Express The Falsies Waterproof Mascara Very Black”, there was much to envisage.

Volume = WOW.

Express = Gorgeous lashes instantly? I want!

Falsies = Make ‘em look like false eyelashes? Bring on the drama mama!

Waterproof = Check.

Very Black = Always looking out for the deepest, darkest black!