Find Out Why the Bobbi Brown Long-Wear Gel Eye Liner in Black Ink is a Cult Favorite

Never give up on a brand, even when one of its products didn’t work out quite well as you expected, and especially if the brand is widely known for being one of the first to come up with the life-saving gel liner. Oh, by life-saving, I mean no more ugly eyeliner smudges on the under eye and dreadful transfer marks on the lids usually caused by pencil and liquid eyeliners.

Bobbi Brown Black Ink and MAC Fluidline Blacktrack have always been compared with the another. Some people are diehard fans of Black Ink, while some swear by Blacktrack. Some people like to say bad things about the other too. Haha. But I think, to each its own. Everyone has different things that make them tick, ya?

There are two categories of the Bobbi Brown Long-Wear Gel Eyeliners: the Inks and Shimmer Inks. Bobbi Brown Gel Liner in Chocolate Shimmer was my first purchase from the brand and it left me very disappointed. The brown of Chocolate Shimmer did nothing to bring out the brown in my eyes – it made them look sad and dull. On top of that, application was not as smooth as other gel eyeliners I have tried.

Chocolate Shimmer’s cap is matte while Black Ink’s glossy.

Left – Chocolate Shimmer; Right – Black Ink

If I had to compare, MAC Fluidline in Blacktrack wins Bobbi Brown Chocolate Shimmer in all aspects – texture, application, pigmentation.

But what about Bobbi Brown Black Ink?


Kate Gel Eyeliner Review: Smudgeproof, Long-lasting, and SO MUCH CHEAPER

Oh Kate! Thanks for reminding me that gel based eye liners are meant to look like thick cream, apply like butter and spread like silk! I almost forgot all of that when my MAC Fluidline in Blacktrack dried up!

And let’s not forget my unfortunate episode with the Bobbi Brown Longwear Gel Eyeliner in Chocolate Shimmer Ink that was dry like salted fish from the start.

Gel eyeliner, I have come to realize, is actually the easiest type of eyeliner to apply. Natural or dramatic, gel liners are much more adaptable to the type of look you want to achieve than liquid or pencil eyeliners.

Go for a sleek thin line to define the eyes, or amp up the look with a sultry winged out line. Pencil eyeliners can never achieve the intensity of gel liners; liquid eyeliners can never stay as long or smudgeproof as gel liners.

Packaging and Size

Fresh gel liner always looks so yummy and inviting!

The early generation of the Kate Gel Eyeliner came with an eyeliner brush which many people loved, more than the gel liner itself. I don’t have the luxury of ever trying out the brush because it has since been excluded. Same price but without the brush! Bah!