Maybelline Volum’ Express The Falsies Waterproof Mascara, What Took You So Long To Come To Singapore?


I saw the Maybelline Volum’ Express The Falsies Mascara on our shelves only about a few weeks ago. Why did it take so long to reach our shores?? GAH!!

My volumizing mascara has already been raved, tested, loved, and done with about a good 6 months ago. I bought it online and did a review of the Maybelline Volum’ Express The Falsies Waterproof Mascara in March 2011.

If I reviewed it in March, this mascara must have been launched eons ago and tested by people in the US way before March.

I’m was shocked when I saw it at a Watsons store, I’d thought we’d never get it judging from the months and months of having only the yellow Maybelline The Magnum Volum’ Express and Maybelline Magnum Super Film Mascara on the shelves.

Read my review on the Maybelline Volum’ Express The Falsies Waterproof Mascara. It retails for SGD20.90 at all Maybelline counters, which is like EVERYWHERE in Singapore.

Even though I’m glad this mascara still arrived on our sunny island anyhow, I wish the delay hadn’t been so great. MAC launches their collections here at least a week after the US, which is not so bad. But more than 6 months! That’s toooooo long!

Would you wait out for a makeup product to be launched in your country or buy online?

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About Bun Bun

Hello! My name is Juli and Bun Bun is my alter-ego. I blog to share my love for makeup, how to apply it, and what works or what doesn’t work, all from an Asian perspective.

My first makeup product was a shimmery light blue lipstick which I proudly wore all over my eyelids and lips. It cost $2.50, felt like $250, and made me feel like a million bucks.

  • Sunny

    I really like this one as well! I have both the yellow and the purple one, but so far I haven’t really compared the two. Maybelline mascaras are great. I’ve been using them since before I knew how to put on makeup properly haha. It’s so weird you guys are getting such a late launch though! In Belgium we’re often missing the waterproof version of the same mascara, which for me is pretty weird. I’ve heard this girl complain that it’s too hard to remove waterproof mascara, but IMO that’s just because she’s not using a remover that’s designed to do the job. I mean, what if you cry/sweat, or what if it rains (which happens often enough)? I don’t want to risk looking like a raccoon!

    • Bun Bun

      No waterproof version?! That’s weird. They assume people don’t have oily lids in Belgium? And yea, people tear and sweat so what’s with the exclusion? Lol.

      It’s not hard to remove waterproof mascara at all, or any makeup for that matter, if one uses the right kind of makeup remover for the job. Hmmm…. maybe they don’t sell makeup removers for waterproof mascara.. do they? I mean, considering they’re not into makeup, ya know~

      • Sunny

        I think that generally speaking Caucasians have less oily lids compared to us, and also the weather here is not nearly as hot and humid. Maybe that’s why? I’ve got Clinique Take the Day off here, so removers for waterproof makeup do exist. However, when pharmaceutical brands offer makeup removers, they are indeed usually not designed for waterproof makeup. I haven’t really looked around in drugstores though (considering my eyes are rather sensitive I want to play safe). Maybe I should.

  • Mel

    I was thinking about the MAC Matchmaster foundation which will only be launched in Asia next year. Just like the ProLongwear which was launched in SG a year after USA. I don’t understand what is so special about the foundation when the rest of the ProLongwear collection was launched around the same time. Strange!

    • Bun Bun

      Yar! Maybe they purposely want to make us very ‘gian’. HAHAHA!

  • nicole’smirror

    LOL!! Same goes with Malaysia. haih…. If they are totally worth it or I am having itchy hand I definitely buy them online 😛

    • Bun Bun

      Haha I have very itchy hands too! But it we have it here, then I’ll do some tests and swatches, then go online and buy. So much cheaper, even after shipping.

  • Rainy Days & Lattes

    I love Maybelline mascaras in general and the Volum’ Express line is one of my favorites :) Trusty and always affordable!

    • Bun Bun

      I like Maybelline mascaras too! But I think I’m in love with Lancome ones for the moment. Gonna get a new one, but haven’t decided which one exactly. Have you tried them?

      • Rainy Days & Lattes

        Hey! I’ve tried the Hypnose mascara (I think that’s what it’s called?) and the one that vibrates! Lancome ones are pretty great! I do love them! =)

        • Bun Bun

          I’m using the vibrating one! It was fun at first but the battery went out quite fast. But it’s still fantastic without the gimmick though! I love it!!! 😀

  • Vonnie

    I haven’t tried that line yet. I have been using a mascara from Sally Beauty Supply that does a nice job, and I’m waiting on it to run out before I go buy something new ^.^ Of course none of my friends have this mascara so I can’t see any good up close results before I decide to buy it myself!

    I am notorious for ordering things from other countries, primarily Japan and Korea. There are fabulous things here, don’t get me wrong, I just prefer the quality of the products I get from Japan over some of the products I get here. As far as ordering something before it’s released here, I’ve only done that a few times with some Gatsby hair products that either weren’t available near where I’m at our flat out not available here at all.

    • Bun Bun

      Hi Vonnie,

      What kind of things do you order from Japan and Korea? Makeup? Clothes? Um, electronics?

      • Vonnie

        Mostly makeup and shoes. I haven’t done much clothing shopping because I have a hard enough time finding clothes here in the US that fit right. I don’t want to risk getting something and it not fitting properly. Sometimes the cost is a bit more, but I don’t mind paying for something that is of a higher quality.

        My boyfriend has had electronics shipped in, usually from China. He has had pretty good luck getting decent products at fair prices.

  • Makeup fan

    Hmm well I think it took so long because Maybelline items in singapore are made in china! Unlike Maybelline in US which is made in USA!