Gimme Fluttery Eyelashes: Dior Diorshow Maximizer Lash Plumping Serum Review


Somebody told me I look like a chipmunk in this photo. LOL!

When the last of my previous lash primer – Shiseido Nourishing Mascara Base – dried up, I was in search for the next best eyelash primer, mascara primer, or mascara base, whatever you call it.

A mascara primer is applied before mascara to comb and coat each lash for smoother and more even mascara application. Just like how foundation primer, eyeshadow primer work.

After doing a ton of research, my search was narrowed down to Diorshow Maximizer Lash Plumping Serum and Lancome Cils Booster XL Super Enhancing Mascara Base.

I was originally inclined to get the Lancome mascara base since the Lancome Oscillation Vibrating Infinite Power Mascara was one of my favorite mascaras. On the other hand, Dior’s Diorshow Iconic Extreme Mascara didn’t leave a good impression on me (dry and clumpy and flaky =__=”), yet despite that, I finally got the Dior lash primer. Simply because reviews on blogs and MUA seemed better. Reviews are so important! (That’s why you’re reading this heh heh)

Chic Packaging

The packaging is expected of a high-end brand like Dior and it stands out with its white tube in my stash of black mascara tubes.

I like that the exterior still looks very much like when I first had it, despite all the tossing and rough handling when I look for it in my mascara drawer. Not that it’s hard to spot though.

The Smashbox Lash Primer looked dilapidated with its peeled wording and faded texture; the Shiseido Nourishing Mascara Base had scratches all over. I’m sure this Dior one has battle scars aplenty, just that the chic glossy packaging covers it all up nicely.

Does Not Weigh Down Your Lashes

Having a mascara base that does its job of priming, plumping, thickening, and lengthening without weighing down your lashes is so important.

The Diorshow Maximizer Lash Plumping Serum is super lightweight and does not weigh down my lashes, making them look droopy and spidery. All I feel is my eyelashes being coated in a luxurious conditioner.

It is unlike a regular rich, creamy, mascara base. Instead, it is a nourishing primer serum treatment that promotes long-term lash growth, strength, and vitality, and manages to still be lightweight on top of all that.

Wear It Every Day But Not To Sleep

One of Diorshow Maximizer Lash Plumping Serum’s selling points is that you can actually wear it on its own as a deep conditioner for your lashes at night, mentioned by Sephora Pro Beauty Team Member, Nathalie Bechard.

I wouldn’t do that, though. It might work if you reserve it for use only as a night lash treatment, but if you use it as I do, which is as a mascara primer, it’s going to look like this.


What are the black flakes, you ask?

Eyeshadow and eyeliner, of course!

Mascara is my last step for eye makeup, like a full stop to it. So it’s always eyeshadow, eyeliner, brows, then mascara. I know some people apply mascara first, then eyeshadow. It’s kinda weird to me, like washing your body first, then your hair. =S

Surprisingly, even though I’ve used this Dior lash primer for more than six months (mentioned in this makeup haul), it’s still performing very well. I was worried the white mascara base would turn grey when mixed with even more ‘cookies’ but it still looks quite alright (maybe all the ‘cookies’ have been pushed to the bottom) and performs brilliantly.

Learning How To Use Each Mascara Primer

It’s funny that for Diorshow Maximizer Lash Plumping Serum, Smashbox Lash Primer and Shiseido Nourishing Mascara Base, they each have different ways of using and I needed to play with them for a while before finally getting it right. Mascaras are not so much different, only mascara bases.

Is that the case for you as well? That different mascara bases work really differently?

So for this Dior eyelash primer, the trick is to do one eye at a time, and after I place the applicator back in the tube, immediately apply mascara overtop, while it’s still wet from the primer. It doesn’t work nearly as well if you wait for it to dry. Oh, don’t forget to curl your lashes first! Super important! I use my trusty Shu Uemura Eyelash Curler.

The formula goes on white but dries fast and doesn’t give you those crisp, ghostly white lashes like the Smashbox primer. Or turn your lashes grey like the Shiseido primer, when the once clear formula settles with bacteria over time and becomes slightly, erm, gooey?

I liked both the Smashbox and Shiseido ones when they lasted, but not as much as I LOVE this Dior one. It’s hard not to compare with past products, especially since this Dior lash primer surpasses their merits in so many ways.

Thickens and lengthens with each coat

One coat and this instantly adds length and volume. I cannot wear mascara without putting this product on first.

Just because I’m a curious cat, I might pick up the Lancome Cils Booster XL Super Enhancing Mascara Base next. Just to compare.

Where To Buy?

Dior DiorShow Maximizer Lash Plumping Serum retails for SGD48.00 and Lancome Cils Booster XL Super Enhancing Mascara Base for SGD50.00. They can be found at your local Sephora, and other high-end cosmetic counters.

You can also find out more and purchase these products online by clicking on the links below:

Diorshow Maximizer Lash Plumping Serum


Lancome Cils Booster XL Super Enhancing Mascara Base


Shu Uemura Eyelash Curler


Bun Bun rates Dior Diorshow Maximizer Lash Plumping Serum:


What lash primer do you use? Have you tried the Lancome one before? Or any to recommend? I’d like to hear your views!


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About Bun Bun

Hello! My name is Juli and Bun Bun is my alter-ego. I blog to share my love for makeup, how to apply it, and what works or what doesn’t work, all from an Asian perspective.

My first makeup product was a shimmery light blue lipstick which I proudly wore all over my eyelids and lips. It cost $2.50, felt like $250, and made me feel like a million bucks.

Throughout this blog you will see Bun Bun in different poses.

Instead of using numbers (3/5, 4/5) or alphabets (B+, A+) to rate products, I put Bun Bun in different positions and expressions to represent the rating given to the product after a review.

In Bun-O-Meter, the first on the list would mean a 5/5 rating and the last one a 1/5 rating.

You can always refer to the sidebar any time you don’t understand what Bun Bun’s pose means.

I hope you enjoy reading my makeup and beauty posts as much as I did writing them.

Talk to you soon! =)


Juli & Bun Bun

  • Mostly Sunny

    This is my first mascara primer and I LOVE it to bits! I think I am quite spoiled by it too, so it might be hard to want to try something else. Glad to hear you dig it as much as I do!

    • BunBunMakeupTips

      @Mostly Sunny Wowza, first one and the best. It’s gonna be hard to beat! Haha

  • BAMBIx

    Hmm, I’ve never tried any lash primer…
    Well, I have tried the Loreal mascara one that has two sides.. and one side is supposed to be the base or primer right? .. Hm if that’s the case it means I’ve tried haha. The result of that mascara is good. It thickened and lengthen my lash that I feel it’s a little bit weird to me coz I’m not used to it. But like I once told you (I think I did right?) that mascaraing my lash takes me so much time coz my lash is so thin and so short, I’m so lazy for mascara step, and even more for the base step. Plus I’m not wearing contact lens anymore so i’m more lazy to boost my lashes to be shown under my glasses LOL. Then I stop any kind of mascara HAHAHA. Lazily and simply stop as that.
    But I do use some serum on my lash at night.. It’s not really that “SERUM”, it’s only “Sweet Almond Oil”. I apply it before bed *when I’m not lazy or don’t forget it. And I also use it for removing eye makeup. I think my lash is thicker and seems to be stronger (does this word correct? HAHA) Well just want to share..
    Hope to try this soon btw and thanks for sharing your great result!! ^^ I comment too long again HAHA.

  • Sharlynn Jia lin Ng

    I personally would want to keep this as a night time treatment! I want something to nourish and help my lashes stay strong or even grow, that’d be great! Not a fan of primer at all, too much work for me and my HG mascara does enough!

  • oliviarg098

    I like eyelash primer-conditioners, they make taking off mascara easier, and the white ones are cool if you like colored mascara :) I have been trying to figure out which to try next, the ones I’ve tried in the past leave something to be desired. Does the Dior one have a crunchy finish?